Disclaimer: The names and figures used in this catering business plan are fictitious. You are required to replace the highlighted names and company names to suit your requirements. The costs provided do not reflect the current market prices as prices are changing continuously. You are therefore required to replace the prices using the current market price within your business locality. This business plan is thus a model or template you’ll use to create your own plan. It will help you create a business plan for your Catering business to secure funds and operate effectively. However, by using this business plan, you are not guaranteed success or profit as declared on the plan. Your expertise and management styles will help you reach success. Moreover, if you are new to the Catering business, I will advise you to get the requisite training before investing your funds.

EXECUTIVE SUMMARY

Company Name focused on a bakery that produces innovative, traditional, and healthy bakery goods and products. The Company aims to achieve a preeminent position in the retail bakery industry channel based on the concept of cultivating loyal, brand-specific consumer segments within the targeted market.

The Manager, Mr. Uchendu’s role is instrumental in forging the success of the Company. He has the responsibility to ensure high-quality products get produced and distributed while maintaining a working environment and a profitable business. Mr. Uchendu is a graduate of My School and has additionally spent 2 years in a local bakery.

Company Name’s primary product includes delicious bakery goods sold to the general public from its retail store location which represents the Company’s underlying philosophy of providing bakery products that are consistently recognized as ultra-high quality at competitive prices and which provide complete satisfaction to the end user. Additionally, the Company strives to provide its bakery products in a manner that reflects the Company’s belief in the importance of customer satisfaction and increasing sales through product improvements and the introduction of additional products.

Our plan is to have a bakery that becomes a magnet for ‘Umuahians’. From the 2006 census figure, it is estimated that the population of Umuahia is about 360,000 people. This population is large enough that a share of 25% of the population will yield a profitable business.

Through effective use of resources, the Company’s marketing goal is to position Company Name as a leading retail bakery company while providing consistent opportunities for growth and increased market penetration. In order to create and market the Company’s brand and to accomplish a leading position in the retail bakery industry and local market, channel, we plan to use an aggressive marketing program. This effort consists of traditional and online marketing components.

Company Name. plans to invest investment capital totaling seven million naira to fuel start-up and expansion activities, launch and ongoing marketing efforts, and ongoing operations as identified in this plan. By investing primarily in developing quality products and marketing and sales activities, the Company expects to establish substantive market share within a six (6) month timeframe, allowing for speed to market and preventing additional competitors from the opportunity to create counter solutions.