Two weeks ago, we published a business plan for the bakery business which is one product line in the catering industry. Because many people want to include other products including cakes, chin chin, etc, we developed this plan.
Though catering is lucrative, if you are good at what you do, there are risks involved. Especially, if you lack enough market to sell your products, you will likely close down.
This business plan on catering tries to enlist marketing strategies that will facilitate growth, but you’ll need to adopt strategies that will work in your location. Strategies such as word of mouth, promo for the first 100 customers, home delivery, etc are great. They will help spread the gospel of your business within the shortest possible time. But they may not work in all locations. At times, you’ll need to try different strategies and identify the ones that work best for you.
All in all, this business plan is detailed to assist you to achieve success and reach your desired goal.
I know you can’t wait to get started, click on the link below to download the pdf version of the plan.
Table of Contents
Catering Business Plan: Overview
The company Name is based in Umuahia. It is a registered company with the CAC. The business was formed to serve as a local leader in the retail bakery foods industry channel. The Company expects to gain a dominant market position with consumers within geographic, psychographic, and behavioral market segments.
Company Name is a bakery managed by the business owner. The owner will provide funding from savings and loans from the government to cover start-up expenses and provide the necessary funds to ensure a successful start-up.
1.1 Business Model
Company Name business model consists of a multi-source revenue model. The Company derives its revenue from direct sales of products (Direct Sales Model), combined with retail operations and online order capability. The business anticipates deploying a marketing and advertising campaign across a variety of market channels which supports the following business model implementation.
Retail Sales Model: Company Name uses the retailer model to sell baked products to the end consumer. In these instances, the business produces the baked goods that it sells to the general public.
1.2 Management Team
Mr. Uchendu: GENERAL MANAGER
Duties and Responsibilities
As the Company’s General Manager, Mr. Uchendu’s role is instrumental in forging the success of the Company. His responsibility is to ensure high-quality products get produced and distributed while maintaining a working environment and a profitable business.
Mr. Uchendu is a graduate of my school and additionally spent 2 years in a local bakery.
In addition to the general manager, the company will hire eleven more staff to beef up operations and marketing. The staff will include an account clerk, sales officers, bakers, and artisans.
1.3 Required Funds and Financial Plan
Company Name plans to invest investment capital totaling seven million naira only (N7,00,000) to fuel start-up and expansion activities, and launch marketing efforts, and operations as identified in this plan. By investing primarily in developing quality products and marketing and sales activities, the Company expects to establish substantive market share within a six (6) month timeframe, allowing for speed to market and preventing additional competitors from the opportunity to create counter solutions.
The Company is preparing for start-up efforts and currently strives to be recognized as the local leader in bakery products. To this end, the Company primarily focuses its efforts on acquiring clients, creating and maintaining loyalty with existing clients, and offering beneficial products for our local market.
The Company is committed to using strict fiduciary principles, commitment to our industry and our community, and progressive business philosophies to establish itself as a leading provider of bakery products. Through calculated growth and expansion efforts, the Company’s primary mission is to build a quality, customer base while providing them with delicious bakery store products.
1.4 Mission Statement
Company Name will become a dominant market leader in the bakery food products industry in southeastern states and will support industry and communities.
Products and Services
Company Name’s primary product includes delicious bakery goods sold to the general public from its retail store location which represents the Company’s underlying philosophy of providing bakery products that are consistently recognized as ultra-high quality at competitive prices and which provide complete satisfaction to the end user. Additionally, the Company strives to provide its bakery products in a manner that reflects the Company’s belief in the importance of customer satisfaction and increasing sales through product improvements and the introduction of additional products.
2.1 Features of our Products
- Delicious and healthy bakery goods and beverages for the local market
- Customers can order their bakery foods in the store and eat there, order in the store and take them out, or order online and pick up their items at the bakery.
- Customers can place orders for custom bakery food.
- Customers can register for birthdays and anniversaries and other important dates at the websites and then receive email alerts and coupons (discounts).
2.2 Product List
The Company’s bakery products include:
- Brownies & Cakes
- Fish Rolls and meat pies
- Cookies & donuts
- Chin chin
- Puff dough
Company Name provides a superior array of bakery foods and is better positioned than the Company’s primary competitors to take advantage of the increasing demands for bakery foods due to the Company’s focus exclusively on high-quality bakery food products production and distribution. In addition, the Company will strive to continue offering unique and in-demand bakery products. The company has the following competitive advantage over its competitors:
- Delicious, healthy, traditional, and innovative bakery products for the local market
- Customers can place orders for custom bakery food
- Customers can register birthdays and anniversaries and other important dates at the bakery’s website and receive email alerts and discounts
- Experience in retail store operations and management
- Experience as a baker
- Inventory control experience
- People management experience
- Location as a Competitive Advantage
2.4 Sourcing and Fulfillment
Company Name will source its ingredients from local vendors, especially, C & C Int’l Ltd. Which is a leading supplier of quality ingredients for baked goods in Umuahia. The company shall negotiate a workable contract with C & C Int’l Ltd. With the understanding that after 2 years of customer loyalty, contracts can be renegotiated at a more favorable price.