Disclaimer: The names and figures used in this business plan are fictitious. You are required to replace the highlighted names and company names to suit your requirements. The costs provided do not reflect the current market prices as prices are changing continuously. You are therefore required to replace the prices using the current market price within your business locality. This Bakery business plan is thus a model or template you’ll use to create your own plan. It will help you create a business plan for the Bakery business to secure funds and operate effectively. However, by using this business plan, you are not guaranteed success or profit as declared on the plan. Your expertise and management styles will help you reach success. Moreover, if you are new to the bakery business, I will advise you to get the requisite training before investing your funds.


The company name is a start-up bakery retail establishment located in Umuahia, Abia State. The company name expects to catch the interest of a regular loyal customer base with its broad variety of pastry products. The company plans to build a strong market position in the town, due to the partners’ industry experience and mild competitive climate in the area.

COMPANY NAME aims to offer its products at a competitive price to meet the demand of middle-to higher-income local market area residents and tourists. COMPANY NAME is incorporated in Nigeria by Corporate Affairs Commission. It is equally owned and managed by its two partners.

Mr. Christabel has extensive experience in sales, marketing, and management, and was vice president of Christabel Schools. Mrs. Name of person brings experience in the area of finance and administration, including a stint as a chief financial officer in Gloss Nigeria, Ltd. The company intends to hire two full-time pastry bakers and six part-time staff to handle customer service and day-to-day operations.

COMPANY NAME offers a broad range of coffee and pastry products, all from high-quality imported coffee beans. COMPANY NAME caters to all of its customers by providing each customer with coffee and pastry products made to suit the customer, down to the smallest detail. The bakery provides freshly prepared bakery and pastry products at all times during business operations. Six to eight moderate batches of bakery and pastry products are prepared during the day to assure fresh baked goods are always available.

COMPANY NAME wants to establish a large regular customer base, and will therefore concentrate its business and marketing on local residents, which will be the dominant target market. This will establish a healthy, consistent revenue base to ensure the stability of the business. In addition, tourist traffic is expected to comprise approximately 25% of the revenues. High visibility and competitive products and service are critical to capture this segment of the market.

COMPANY NAME expects to raise N2,000,000.00 of its own capital and to borrow N3,000,000.00 as a 3-year loan. This provides the bulk of the current financing required. COMPANY NAME anticipates sales of about N8,230,100.00 in the first year, N11,955,700.00 in the second year, and N13,978,750.00 in the third year of the plan. COMPANY NAME should break even by the fourteenth month of its operation as it steadily increases its sales. Profits for this time period are expected to be approximately N568,909.25 in year 2, and N1,051,883 by year 3. The company does not anticipate any cash flow problems.




1.1 Mission. 3

1.2 Keys to Success. 3

1.3      Company Summary. 3

1.4      Company Ownership. 3

1.5      Start-up Summary. 3


SWOT Analysis. 7


2.1 Market Segmentation. 9

2.2 Target Market Segment Strategy. 9

2.3 Service Business Analysis. 10

2.4      Competitive Advantage. 11


3.1      Competitive Edge. 12

3.2      Sales Strategy. 12

3.3      Management 13

3.4      Personnel Plan. 13


4.1 Break-even Analysis. 14

4.2 Projected Profit and Loss. 15

4.3 Projected Cash Flow.. 16