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Detailed Exploratory Data Analysis on Amazon Kindle Book Sales

amazon kindle books - exploratory data analysis

Sales is the most important aspect of any business; thus, all businesses need to pay attention to their sales data.

Sales data is any information that is human and machine-readable and is useful to sales teams and the organization. It aids in decision-making, greater client comprehension, and enhancing future performance within the organization.

Sales data can provide insightful information about a sales team’s effectiveness, and aid in the creation of better strategies. It can also,

  • Help improve organizational decision-making,
  • Provide actionable information about a sales team’s performance,
  • Assist sales representatives in avoiding pursuing customers who are a bad fit, and
  • Inform new opportunities that sales teams wouldn’t otherwise detect, and assist in forecasting future sales.

Sales data should therefore not be neglected by any business or organization. In this report, I performed an exploratory data analysis on Amazon Kindle Books.

Objectives of Exploratory Data Analysis on Kindle Books

The objectives include to:

  • Determine the most popular authors based on the number of books they have released and their ratings.
  • Investigate the influence of Kindle Unlimited on book sales and popularity.
  • Assess the impact of the “Best Seller” and “Editors’ Pick” tags on book sales.
  • Examine book publication trends over time and look for seasonal patterns.
  • Learn about the sales and popularity of Kindle books based on their categories.

Please, click on the download button below to see the detailed report written in RMarkdown.

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